Thursday, February 14, 2008

Increasing Human Efficiency in Business

Increasing Human Efficiency in Business
by Walter Dill Scott
1910

Some Interesting Thoughts

Chapter I

The Possibility of Increasing Human Efficiency

The individual remains to be studied, trained, and developed--to be brought up to the standard of maximum results already reached by materials and processes.

Few employers can gather a force of efficient workers and keep them at their best. Not only is it difficult to select the right men but it is even harder to secure top efficiency after they are hired. Touching this, there will be no dispute. Experts in shop management go even farther. F. W. Taylor, who has made the closest and most scientific study, perhaps, of actual and potential efficiency among workers, declares that:--

"A first-class man can, in most cases, do from two to four times as much as is done on the average."

"This enormous difference," Mr. Taylor goes on to say, "exists in all the trades and branches of labor investigated, from pick-and-shovel men all the way up the scale to machinists and other skilled workmen. The multiplied output was not the product of a spurt or a period of overexertion; it was simply what a good man could keep up for a long term of years without injury to his health, become happier, and thrive under."

Ask the head of any important business what is the first qualification of a foreman or manager, and he will tell you "ability to handle men."

Men who know how to get maximum results out of machines are common; the power to get the maximum of work out of subordinates or out of yourself is a much rarer possession.

The time has come when a man's knowledge of his business, if the larger success is to be won, must embrace an understanding of the laws which govern the thinking and acting of the men who make and sell his products as well as those others who buy and consume them.

The achievements of the human mind and the human body seem to many to be out of the range of possible improvement through application of any science which deals with these human activities. Muscular strength and mental efficiency seem to be fixed quantities not subject to increase or improvement.

Again, the men are working industriously and may feel that an increase in output would be injurious to health or even impossible. They think they are doing their best; while the employer himself may feel that he is achieving but little, although he assumes that he is doing as much as it is wise to attempt. For instance, Mr. Taylor, in his studies, found that both employers and men had only a vague conception of what constituted a full day's work for a first-class man. The good workmen knew they could do more than the average; but refused to believe when, after close observation and careful timing of the elements of each operation, they were shown that they could accomplish twice or three times as much as their customary tasks.

Actual instances prove that great increase of work and results can be secured by outside stimulus and by conscious effort.


Many men have never discovered their reserve stores of strength because they have formed the fixed habit of quitting at the first access of weariness.

Thus they never become conscious of the wonderful resources which might be used if they were willing to disregard the trifling wave of weariness.

Our best energies are not on the surface and are not available without great exertion. We have to warm up and get our second wind before we are capable of our best physical or mental accomplishments. All our muscular and psychical processes are dependent upon the activity of the nervous system. This activity seems to be at its best only after repeated and vigorous stimulation and after it has reached down to profound and widely distributed centers.

Most of us never know of our possible achievements because we have never warmed up and got our second wind in our business or professional affairs.

When an individual succeeds in tapping his reserve energies, others marvel at the tremendous tasks he accomplishes. They judge in terms of superficial energy, and for such the results would, of course, be impossible, even though many of the admiring spectators could actually equal or excel the deed.

Human efficiency is not measured in terms of muscular energy nor of intellectual grasp. It is dependent upon many factors other than native strength of mind and body.

The attitude which one takes toward life in general and toward his calling in particular is of more importance than native ability. The man with concentration, or the power of continued enthusiastic application, will surpass a brilliant competitor if this latter is careless and indifferent towards his work. Many who have accomplished great things in business, in the professions, and in science have been men of moderate ability.

It is quite certain, then, that most of us are whiling away our days and occupying positions far below our possibilities. A corollary to this statement is Mr. Taylor's conclusion that "few of our best-organized industries have attained the maximum output of first-class men."

Not to give too wide application to his discovery that the average day's work is only half or less than half what a first-class man can do, it is more than probable that the average man could, with no injury to his health, increase his efficiency fifty per cent.

We are making use of only part of our existing mental and physical powers and are not taxing them beyond their strength. Increased accomplishments, and heightened efficiency would cultivate and develop them, would waken the latent powers and tap hidden stores of energy within us, would widen the fields in which we labor and would open up to us new and wider horizons of honorable and profitable activity.

In succeeding chapters will be described specific methods, many of which are employed by individual firms, but which could be utilized by other business men, to insure their own efficiency and that of their employees. The experiences of many successful houses will be linked to the laws of psychology to point the way that will bring about greater results from men.

Chapter II

Imitation As a Means of Increasing Human Efficiency

Modern psychology has abandoned the individualistic and adopted the social point of view. We no longer think of imitation as a characteristic only of animals, children, and weak-minded folk.

We have come to see that imitation is the greatest factor in the education of the young and a continuous process with all of us. The part of wisdom, then, is to utilize this power from which we cannot escape, by setting up a perfect copy for imitation.

Imitation thus broadly considered is seen to be of the utmost importance in every walk of life. The greatest and most original genius is in the main a creature of imitation. By imitation he reaches the level of knowledge and skill attained by others; and upon this foundation builds his structure of original and creative thought, experiment, and achievement. Furthermore he does not imitate at random; but concentrates his activity on those things and persons in the line of his pursuits.

To profit from the instinctive imitation of my men, I must control their environment in shop or office and make sure that examples of energy and efficiency are numerous enough to catch their attention and establish, as it were, an atmosphere of industry in the place.

Educational trips to other factories were employed by several firms to stimulate mental alertness and the instinct of imitation in their men. These trips usually supplemented some sort of suggestion system for encouraging employees to submit to the management ideas for improving methods, machines, or products.

Chapter III

Competition As a Means of Increasing Human Efficiency

We do indeed imitate and compete with all our associates, but those whom we recognize as our peers are the ones who stimulate us more to the instinctive acts of imitation and competition.

Our actual equals stimulate us less than those whom we recognize as the peers of our ideal selves--of ourselves as we strive and intend to become. The man on the ladder just above me stirs me irresistibly.

The manufacturer or merchant imitates his competitor, but tries also to surpass him. Indeed it is a truism that competition is the life of trade. In the shop and in the office, on the road and behind the counter, in all buying and selling, competition is essential to the greatest success. Competition, the desire to excel, is universal and instinctive. It gives a zest to our work that would otherwise be lacking. In every sphere of human activity competition seems essential for securing the best results.

The medium of competition is a series of contests--monthly, quarterly, even yearly which bring into play all the motives urging individuals to maximum effort and industry desire to beat bogy, ambition to win in individual contest with immediate neighbors and against the whole organization, team spirit in the matching of one group of agencies against another group, and finally organization spirit in the battle of the whole force to equal or surpass the mark which has been set for it.

Chapter IV

Loyalty As a Means of Increasing Human Efficiency

Loyalty, to Nation or Organization, shows itself in an Emergency

As with patriotism, business loyalty needs some such crisis as this to evoke its expression. In peace the patriotism of citizens is rarely evident and is frequently called in question. In America we sometimes assume that it is a virtue belonging only to past generations. But every time the honor or integrity of the country is threatened, a multitude of eager citizens volunteer in its defense. Likewise, many a business man who has come to think his workmen interested only in the wages he pays them, discovers in his hour of need an unsuspected asset in their devotion to the welfare of the business, and their willingness to make sacrifices to bring it past the cape of storms.

Study of any field, of any single house, or of any of the periods of depression which have afflicted and corrected our industrial progress, will convince one of the unfailing and genuine loyalty of men to able and considerate employers. So generally true is this, indeed, that "house patriotism," "organization spirit," or "loyalty to the management" is accepted by all great executives as one of the essential elements in the day-by-day conduct of their enterprises.

Chapter V

Concentration As a Means of Increasing Human Efficiency

Concentration is a state secured by the mental activity called attention. To understand concentration we must first consider the more fundamental facts of attention.

In the evolution of the human race certain things have been so important for the individual and the race that responses towards them have become instinctive. They appeal to every individual and attract his attention without fail. Thus moving objects, loud sounds, sudden contrasts, and the like, were ordinarily portents of evil to primitive man, and his attention was drawn to them irresistibly. Even for us to pay attention to such objects requires no intention and no effort. Hence it is spoken of as passive or involuntary attention.

Employers are finding it to their interest to make concentration easy for their men by rendering their work interesting.

This they have done by making the work seem worth while. The men are given living wages, the hope of promotion is not too long deferred, attractive and efficient models for imitation are provided, friendly competition is encouraged, loyalty to the house is engendered, and love of the work inculcated. In addition, everything which hinders the development of interest in the work has been resisted.

Chapter VI

Wages As a Means of Increasing Human Efficiency

This modern conception of psychology teaches us that in influencing others we are not successful until we have influenced their attitudes. Children in school do not draw patriotism from mere information about their country. Patriotism comes with the cultivation of the proper attitude towards one's native land.

Success or failure in business is caused more by mental attitude even than by mental capacities.

Almost without exception the interest of workers centers in the wage. If they could retain their accustomed wage with less effort, they would do so. If the retention and increase depend on individual production, they will respond to the compulsion.

Every student of psychology recognizes the fact that the wage is more than a means of self-preservation. Man is a distinctly social creature. He has a social self as well as an individual self. His social self demands social approval as much as his individual self demands bread, clothing, and shelter. In our present industrial system this social distinction is most often indicated by means of monetary reward. The laborer not only demands that his toil shall provide the means for self-preservation, but he seeks through his wages the social distinction which he feels to be his due. His desire for increase of wages is often partly, and in some instances mainly, due to his craving for distinction or social approval.

In such instances the wage is to be thought of as something comparable to the score of a ball player. The desire for a high score is sufficient motive to beget the most extreme exertion, even though the reward anticipated is nothing more than a sign of distinction and without any relationship whatever to self-preservation.


Chapter VII

Pleasure As a Means of Increasing Human Efficiency

Pleasure secured in and from work is the best preventive and balm for tired muscles and jaded brains. Dislike or discomfort, on the other hand, adds to toil by sapping the strength of the worker.

Chapter VIII

The Love of the Game As a Means of Increasing Human Efficiency

The instincts of man are much more variable than those of the lower animals and are much more subject to direction, inhibition, or development.

Instincts manifest themselves only in the presence of certain stimulating conditions. They are developed by exercise and stimulated further by the success attending upon their exercise.

Thus certain conditions, more or less definite, are effective in determining the line along which instincts shall manifest themselves, and the extent to which the instincts shall be developed and then ultimately supplemented by experience and reason.

Fortunately we have reason to believe that although the business genius must have a good inheritance, yet the inheritance does not determine what its possessor shall make of himself.

Many persons are inclined to overestimate the influence of inheritance in determining success in business. The folly of this attitude is every day becoming more and more apparent.

The conditions essential for developing the love of the game in business may be summarized under three heads:--

First, a man will develop a love of the game in any business in which he is led to assume a responsibility, to take personal initiative, to feel that he is creating something, and that he is expressing himself in his work.

The second condition or factor in the development of the love of the game in business is social prestige.

The third condition for securing a love of the game is that the work itself must appeal to the individual as something important and useful.

Social prestige appeals to our selfishly social natures, and yet the desire to secure this social favor is in the main ennobling. It is of special value to the manager of large groups of men. The manager may create the social atmosphere which is most favorable to the development of the love of the game in his particular industry.

Chapter IX

Relaxation As a Means of Increasing Human Efficiency

Relaxation is a physiological necessity

The necessity for relaxation is adherent in the human organism. Even those life processes which seem to be constant in their activity require frequent periods of complete rest.

The heart beats regularly and at short intervals, but after each beat its muscles come into a state of complete relaxation and enjoy a refreshing rest, even though it be but for a moment. Likewise the lungs seem to be unceasing in their activity, but a careful study of their action discloses the fact that every contraction is followed by a perfect relaxation, and that the rest secured between successive respirations is adequate for recuperations.

In all bodily processes the same alternation is discovered. No bodily activity is at all continuous. Mental processes, too, can be continued for but a very short time. By attempting to eliminate these periods of rest for bodily and mental acts, we merely exhaust without a corresponding increase in efficiency. The laws of nature are firm and countenance no infringement.

The periods between activity and rest, as well as the durations of the two processes, may be changed. Thus, up to a certain limit, the periods devoted to activity may follow more rapidly and endure longer. There is, however, a danger point which may not be passed with impunity. The danger signal may manifest itself in several ways: The over-trained athlete becomes "stale"; the over-worked brain worker becomes nervous; the overworked laborer becomes indifferent and generally inefficient.

Chapter X

The Rate of Improvement in Efficiency

The rate at which skill is acquired has been the subject of many careful studies. The results have been charted and reduced to curves, variously spoken of as "efficiency curves," "practice curves," "learning curves," according to the nature of the task or test. Some of these dealt with the routine work of office and factory. In others typical muscular and mental activities were observed in a simpler form than could be found in actual practice.

Chapter XI

Practice Plus Theory

The most valuable experience in acquiring an act of skill is frequent repetition in performing the act.

The value of the experience continues till by frequent repetition the act has become so mechanical that it is performed without attention. Further experience has little or no value.

The most valuable experience is therefore one that equips the man to compete with the skillful in the present and to comprehend his task so that he may from time to time adjust it to new relationships. It emphasizes the formation of necessary habits, but does not neglect the development of the judgment. Such an experience is both intensive and extensive; informal and formal; mechanical and theoretical; practical and scientific. Such experience alone meets the demands of the increasing complexity of industrial and commercial life.

Chapter XII

Making Experience an Asset: Judgment Formation

In planning to secure permanent increase in efficiency, whether for one's self or for one's employees, we simplify our problem by considering it under the two following subdivisions:--

What Experiences are Most Valuable?

How may these Most Valuable Experiences be Secured and Utilized?

Reflective Judgments

A practical judgment is based on a single concrete case. A reflective judgment is based on a generalization, an abstraction, or a principle derived from many previous experiences.
Special Conditions Favorable to Habit Formation

The essential condition for habit formation is repetition with intensity of application. The modern movement in the industrial world known as scientific management supplies this need for repetition by standardizing all activities so that they will be repeated over and over in identical form; and it secures the intensity of application by means of the task and bonus system. By these means the most valuable experiences for habit formation are secured and utilized.

The working out of this fact is so admirably described in recent reports upon scientific management that further description here would be superfluous.

Chapter XIII

Capitalizing Experience--Habit Formation

Habits are but ways of thinking and of acting which by reason of frequent repetition have become more or less automatic. We are all creatures of habit; we all possess both good and bad habits.

Modern physiological psychology has dealt with the problem of explaining the possibility of the formation and maintenance of habits. The explanation is found in the mutual development of the mind and the nervous system and in the dependence of thought and action upon the nervous system, and particularly upon the brain.

Modern conceptions of psychology have emphasized the intimate relationship existing between our thoughts and our brains. Every time we think, a slight change takes place in the delicate nerve-cells in some part of the brain. Every action among these cells leaves its indelible mark, or crease. Just as it is easy for the paper to bend where it has been creased before, it is likewise easy for action to take place in the brain where it has taken place before.

Habit Shortens the Time Necessary for A Thought Or an Act.

Human efficiency depends in part upon the rapidity with which we are able to accomplish our tasks. It is surprising to us all when we find how rapidly we can accomplish our habitual acts and how slowly we perform the tasks to which we are compelled to give specific attention.

One of the most noteworthy events in the business and industrial world of the last twenty years is the study of the occupation habits of the workman to which reference was made in the first paragraphs of this chapter. The research has been especially successful in dealing with the occupation habits of mechanics.

The fundamental discovery was made that the workman's occupation habits are not such as enable him to accomplish his task in an economical and efficient manner. To discover what occupation habits should be developed, experts in each of several typical establishments were assigned the task of making a careful study of every movement of eye, hand, foot, and body, and the rate and sequence of all the movements necessary for performing single tasks most easily and efficiently. The experts were also to study the tools, the materials, and conditions best adapted to the work. In general, the experts found the greatest opportunity for improvement in the movements of the men. As a result of this research, numerous processes have been scientifically standardized. The workmen have been taught the new and better way and have been drilled till the processes have been, so far as possible, reduced to occupation habits. The workmen have been easily induced to acquire the new habits, as their earning capacity is thereby greatly increased. Ordinarily, a considerable bonus is awarded to all workmen who develop the desired habits and perform the task exactly as prescribed by the expert.

An investigation into the results secured from the adoption of this scientific attempt to study and to regulate the occupation habits of workmen reveals most gratifying success.

Mr. H. R. Hathaway, an expert engineer, testifies that "under this system a workman can turn out from two to four times as much work" as he was able to accomplish when working with his old habits,

Mr. Lewis Sanders, of the General Engineering Company, New York, reports most satisfactory results from the introduction of this systematic attempt to regulate the occupation habits of employees. A typical example which he reports is the following: It regularly took a man one minute and forty seconds to set a piece in a jig. "After a study of the exact motions required to pick the piece up and set it accurately, we showed the same man how to do it in twenty seconds." This workman soon reduced the correct movement to habit, attained the specified speed, and without in any way working harder than formerly was assisted to increase his efficiency four hundred per cent.

No one has been more successful in studying occupation habits than Mr. Frank B. Gilbreth, an expert in the building trades. He discovered that in constructing a brick wall a good mason can lay one hundred and twenty bricks in an hour and that in laying each brick he makes eighteen distinct motions. The motions were not made in an economical sequence; some of them were useless, and merely exhausted the energy of the workman. Mr. Gilbreth attempted to apply to the industry of bricklaying the principles of billiard playing. Every motion of the mason should be a "play for position." He should make each motion so as to be ready for the next. For example, the motion of placing the mortar for the end joint should end with the trowel in position ready to cut off the hanging mortar. When the motions are made in the correct sequence, two or more of them can be combined and performed in but little more time than would be required to make each of the separate motions. Thus, cutting off mortar, buttering the end of the laid brick, and reaching for more mortar can all be performed as a single movement. In this way the motions of the mason have been reduced from eighteen to five per brick. All this change has been brought about from a study of the occupation habits of masons. In discussing the results, Mr. Gilbreth says: "It has changed the entire method of laying bricks by reducing the kind, number, sequence, and length of motions. The economic value of motion study has been proved by the fact that we have more than tripled the workman's output in bricklaying and at the same time lowered cost and increased wages simultaneously, and the end is not yet."

Attempts to develop beneficial occupation habits in executives have not yet been exhaustively and scientifically carried out. Such experiments are, however, sure to be successful, and it is quite probable that before another decade has passed the habits of executives will have been as successfully studied and controlled as have the occupation habits of mechanics cited above.


You can access the book from the following sources

http://www.worldwideschool.org/library/books/tech/management/IncreasingEfficiencyinBusiness/toc.html

http://etext.virginia.edu/toc/modeng/public/ScoIncr.html

Tuesday, February 12, 2008

Walter Dill Scot - Industrial Psychology

Walter Dill Scott, like Hugo Munsterberg, was an originator of business psychology (later subsumed under the heading of industrial and organizational psychology). In 1903 Scott published The Theory and Practice of Advertising, followed in 1910 by Increasing Human Efficiency in Business. By 1919 he had formed The Scott Company to provide consulting services to dozens of corporations, mainly in the areas of personnel selection and increasing worker efficiency.


You can download the book Increasing Human Efficiency in Business from

http://www.worldwideschool.org/library/books/tech/management/IncreasingEfficiencyinBusiness/toc.html

Contents of the book



Chapter I
The Possibility of Increasing Human Efficiency

Chapter II
Imitation As a Means of Increasing Human Efficiency

Chapter III
Competition As a Means of Increasing Human Efficiency

Chapter IV
Loyalty As a Means of Increasing Human Efficiency

Chapter V
Concentration As a Means of Increasing Human Efficiency

Chapter VI
Wages As a Means of Increasing Human Efficiency

Chapter VII
Pleasure As a Means of Increasing Human Efficiency

Chapter VIII
The Love of the Game As a Means of Increasing Human Efficiency

Chapter IX
Relaxation As a Means of Increasing Human Efficiency

Chapter X
The Rate of Improvement in Efficiency

Chapter XI
Practice Plus Theory

Chapter XII
Making Experience an Asset: Judgment Formation

Chapter XIII
Capitalizing Experience--Habit Formation