Walter Dill Scott, like Hugo Munsterberg, was an originator of business psychology (later subsumed under the heading of industrial and organizational psychology). In 1903 Scott published The Theory and Practice of Advertising, followed in 1910 by Increasing Human Efficiency in Business. By 1919 he had formed The Scott Company to provide consulting services to dozens of corporations, mainly in the areas of personnel selection and increasing worker efficiency.
You can download the book Increasing Human Efficiency in Business from
http://www.worldwideschool.org/library/books/tech/management/IncreasingEfficiencyinBusiness/toc.html
Contents of the book
Chapter I
The Possibility of Increasing Human Efficiency
Chapter II
Imitation As a Means of Increasing Human Efficiency
Chapter III
Competition As a Means of Increasing Human Efficiency
Chapter IV
Loyalty As a Means of Increasing Human Efficiency
Chapter V
Concentration As a Means of Increasing Human Efficiency
Chapter VI
Wages As a Means of Increasing Human Efficiency
Chapter VII
Pleasure As a Means of Increasing Human Efficiency
Chapter VIII
The Love of the Game As a Means of Increasing Human Efficiency
Chapter IX
Relaxation As a Means of Increasing Human Efficiency
Chapter X
The Rate of Improvement in Efficiency
Chapter XI
Practice Plus Theory
Chapter XII
Making Experience an Asset: Judgment Formation
Chapter XIII
Capitalizing Experience--Habit Formation
Tuesday, February 12, 2008
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